It also gives you an opportunity to diplomatically set the record straight or resolve customer gripes, basically giving you the last word. Interacting shows people that your business is active and interested in a positive customer experience - and that you are actually reading the reviews. This includes responding to negative reviews as well as positive ones. Once your customer reviews are posted, respond to them! So how do you get customers to leave a review? Ask them! You can even make it extra easy for your customers by creating a link that directs them to leave a Google review. Many users will quickly decide whether to visit you based on the star rating alone, so if you can get your satisfied customers to talk about you online, you’re ahead of the game. These reviews will show up as part of your GMB listing, along with a star rating based on the average of the reviews. Ask your current customers to provide Google reviews. Potential customers will often go through these images to decide whether or not to visit you location or buy your products and services, so make sure they are attractive and useful! 4. ![]() Those are just a few examples - again, the exact images and videos should depend on the type of business you do. If you do work for clients, you may want to include photos from your portfolio. If you’re a restaurant, you may want to add photos of the food and drinks you sell. For brick-and-mortar locations, you may want to add photos of the exterior and interior of your establishment. The type of photos you can upload will vary based on your business. In addition to having your company logo uploaded, you may want to add additional imagery that reflects your work, your products, or your company culture. Google likes images and videos, and so do users. Upload quality photos and videos that feature your business. Take control of this information, and revisit your GMB listing regularly to make sure the info stays updated and accurate. If you leave this information blank, another user (including, perhaps, a competitor) may fill in the gaps for you by making “suggestions,” and the information may be incorrect. First and foremost, you want to include this information to help your customers, but that’s not the only reason to add all your business information. This includes sharing your business’ description, location, phone, hours, website, social media links, and anything else that is applicable for your business. Fill out ALL the information on your GMB listing. Claiming and verifying this listing puts you in control of what is displayed there, and ultimately, it is the first step to optimizing the local findability of your business. Google automatically creates a generic listing for businesses it identifies online, but the information is often incomplete or inaccurate. Claim and verify your GMB listing if you haven’t already. ![]() Continue below a few quick ways to set your Google My Business listing up for maximum results. Optimizing your GMB listing is fairly painless, and it can yield excellent results for the small amount of time you invest in it. That’s why it’s important to take the time to properly optimize your Google My Business listing. Suffice it to say, if you’re a business owner and you haven’t taken full advantage of this free listing, you could be missing out on potential customers and leaving money on the table. ![]()
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